The sad Fado is now sweeter with the new Pastéis de
Belém (house of famous coustard pies) packages: from Amália to Mariza,
passing through Carlos do Carmo and Camané, Fado is the new
face of this treat.
Designed by illustrator André Carrilho, 200
thousand packages with fado souls will be available to the public until
Maria da Fé and Alfredo Marceneiro are also part of
this initiative’s list of voices, supporting the Fado application to Intangible Cultural Heritage.
Apart from the famous cakes, the packages include a voucher to visit the
Fado Museum and a “QR code” to access the application promotional video,
presented to UNESCO.